How Branding Made Me Legit

howbrandingmakesyourbusinesslegitandwhyyoushouldinvestinbranding

If you didn't get to join us for the live launch par-tay no worries! I wanted to touch more on a big concept that we brought up and a new word. 

As I mentioned in the live launch there's this certain feeling that comes from having other people help you build your brand. I've decided to name it legitability. When you're in zone of getting by with the DIY, or the graphics your cousin made you, or that free template and you just know there's something missing....that something is legitability. 

You know how when you go out to eat and that meal that you might have been able to make at home just tastes that much better? It makes you feel that much fancier? That same feeling comes when you work with an expert for your branding. I was in a strange position of having a lot of design skill and a good eye. I can figure out a new platform very easily and actually like implementing new tech ways just to learn them.

Something just felt off about my brand a few months ago. I sent in my website to critique on various business pages, friends, and even user test sites....and I got all positive feedback. I'm not saying this to rub anything in, but I'm telling you that even though what I had created could've been someone's awesome it felt like my hand-me-down. Logo design, branding and web design isn't what I spend my hours in the day trying to get better at. I needed some legitability. 

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Working with Rachel was one of the best things that's ever happened. Not only did she give me some serious legitability, but we've got some projects later this year that we'll be working on together. Even if branding isn't the thing that makes you feel full of legitability you know there's something. Maybe it's hiring an accountant or a virtual assistant whatever it is figure it out. Write it down and set actionable steps you can take to help you get some legitability. 

Because once the legitabilty sets in there are so many things you feel like you can do and so many things you feel like you now have the power to say no to. Yes, you can charge that. No, you don't have to book that client for 'portfolio building'. Yes, you can approach that vendor. You got this babe.