Why You Should Dream a Little Bigger About Your Business
Megan is boss over at Handmade Brooklyn. Handmade Brooklyn now, to her at least, is a symbol of all the scrappy entrepreneurs out there who are fighting to make their businesses work. You don’t need to be in New York City, and you don’t need to make your products by hand to know the journey to success is a bumpy, long, hard, tough rode.
I think that one problem of being the HBIC is that we rarely learn when to stop. It becomes a discipline to be able to shut off "boss babe" and get back to "just the babe." But sometimes you need to take a step back from shutting off, and instead spend a day taking it up to 11. That's right, I think you should be spending more time dreaming of bigger goals for your business.
True story: Last month I had a personal goal to earn $12,000 in income by the end of the month, which would've been my biggest monthly personal income ever. It was a particularly large goal to hit because summers are the slowest time of year for my business, but I went for it anyhow. I didn't hit it (womp womp), but I knew that if I wanted to actually have a goal challenge me, I would have to make a goal that made me swing for the fences.
I think too often entrepreneurs need to be practical for our businesses. We work out launch schedules, we research our ideal demographic so hard that we know what color toothbrush they love, and we fight for realistic goals for market share. Should you go out and drop $10,000 on a new product or service without doing any legwork ahead of time? Absolutely not. But if you're looking to grow your business, you've got to start thinking higher than what you're working towards now.
Goals, no matter how impossible they seem to be, are never 100% unrealistic if they push you to go further and harder. You need to have hard goals to make you want to go for them. So often we set goals that we know are easy for us to hit, and then we feel good when we hit them. But have you ever hit an easy goal and thought "I could've done better?" Me, too.
So if you swing for $12,000 a month in income and only make a percentage of that? WELL DONE! You shouldn't feel upset that you didn't hit your goal, you should feel proud that you went for it. In my example, I didn't earn the $12,000, but I did earn more income in July than I ever had before, and that includes the busiest times of year for my business. So I ain't mad about it because I know I went hard and that paid off, financially and psychologically. I reframed my outcome from "I missed a goal I set" to "I worked hard to hit the biggest income boost I've ever gone for, and that resulted in my best income yet! What else can I do?"
So to my lovely fellow HBICs: swing for the fences once in awhile, and reframe your outcomes if you don't hit it. You went for it, and you and your company are now better thanks to going for it. Rock on!